In Nepal, progress doesn’t always announce itself through headlines or numbers.
Sometimes, it moves quietly, through people, through places, through lived experience.
प्रदेश प्रदेशको कथा was born from this belief.
Not as a conventional campaign, but as a journey, across provinces, cultures, and communities to document real stories of resilience, enterprise, and trust. Stories where finance is not just a service, but a silent enabler of change.
At the heart of this journey stands Laxmi Sunrise Bank, and behind the lens, shaping the narrative, stands Pycus.
Brand Yatra was designed to move beyond branch signboards and product communication.
Its purpose was simple but ambitious:
to listen, to observe, and to tell stories rooted in the soil of Nepal.
Each province became a chapter.
Each individual is a reflection of possibility.
From western towns shaped by loss and resilience, to eastern hills carrying the fragrance of tea leaves and ambition, Brand Yatra unfolded as a cinematic documentation of trust in action
