The Fonepay Student Ambassador (FSA) Program 2025 was a nationwide, youth-driven initiative designed to empower university students as digital leaders in fintech innovation, digital literacy, and community engagement. The campaign operated under the theme "Time to Teach Back," encouraging students to share digital finance knowledge with older generations to bridge the generational digital divide.
Pycus managed the on-ground execution and workshop coordination for the FSA 2025 program. Their responsibilities included:
Organized and facilitated the first FSA 2025 workshop in Kathmandu at Hyatt Centric, welcoming 64 students from 32 Kathmandu colleges
Coordinated multi-city workshops across Pokhara (32 students, 16 colleges), Butwal (30 students, 15 colleges), and Biratnagar (24 students, 12 colleges)
The workshops covered comprehensive training modules including:
Marketing Masterclass
Design Principles
Fonepay Direct Deep-Dive
Digital Financial Literacy
Pycus likely supported the execution of the 8-week program structure, which included:
Selection process (150 students from 75 teams across 7 provinces)
Five real-world challenges for ambassadors
Community awareness campaigns
Prize distribution (smartwatches, data packs, MacBook Air for top performers)
Internship coordination with F1Soft Group
The campaign received over 170 team applications nationwide and successfully engaged students from more than 50 colleges across Nepal.
