A nationwide, youth-driven initiative empowering university students as digital leaders in fintech innovation, digital literacy, and community engagement.
Theme: Time to Teach Back
The Fonepay Student Ambassador (FSA) Program 2025 was designed to bridge the generational digital divide by encouraging students to teach digital finance knowledge to older generations.
Instead of top-down awareness, the campaign empowered youth to become educators— creating a ripple effect of trust, learning, and adoption.
The campaign transformed students into digital ambassadors who didn’t just learn— they influenced families, communities, and behaviors.
The campaign engaged students from 50+ colleges across Nepal, turning them into confident digital advocates within their communities.
At Pycus, we don’t just run campaigns—we build movements that people become part of.
Work with Pycus →
